Employer Branding 101 – 3 Keys To Using Employee Surveys To Build Your Employer Brand

All over the internet people are talking about online survey jobs. Why? Because they are the easiest way to make extra money online. To get paid to complete online surveys requires very little on your behalf and virtually anyone can do it. All you need is an email address.

When a new product is produced, big companies want to know how this product would sell before it hit's the market place. So they put out surveys for you and I to participate in and give our opinion on the product. These companies are willing to pay big money for people's opinions on these products.

There are so many paid survey websites to chose from, you need to be careful to look for the pitfalls that may be waiting online and you must carefully consider the paid survey sites you choose to use. Each survey site is different in every way, however they all have one thing in common, they make you money and they really work. However most companies that do online paid surveys only send out surveys every few weeks.

It is important to join as many companies as possible to make doing online surveys worthwhile so a paid site increases your potential as you will find far more companies. The companies offered by free directories often just want your personal details and they are willing to pay for them, this is how "free" directories make there money.

Treating paid surveys income as a real business will seriously increase your earning potential. Being organized with a diary or spreadsheet means you will keep up to date with payments and upcoming surveys. Keeping up to date means more opportunities, more frequently.

If you do a little research and find the companies that are worth joining then you can make paid surveys a very lucrative opportunity for you. The differences between a good survey offering company and an average one is about $20 on average per survey though some of the very best offer as much as $75 dollars per survey.

Another great thing about taking online surveys is that you get to try new things before they come out and do a survey about it. Most of the times you get to keep the product you tried after you do a survey about it. Products to test can be anything. What is better than getting paid to test a product?

Online survey jobs really do work and with dedication can be a very worthwhile income generator.

When building your employer brand, understanding the perception of your employer brand with key stakeholders is critical to nurturing your employer brand.
With easier access to on-line tools to distribute and manage employer branding surveys, how can you ensure that you get the most robust results possible?
Here are three actions you can take to support your employer brand strategy:
1. Ensure ownership by the leadership team – consider how you can get your leadership team to support you in the roll out and completion of the surveys. One strategy I have used very effectively has been to establish key performance indicators for the percentage number of responses you want to receive. It is not unusual to have returns to employee surveys as low as just forty percent, but this can be significantly increased if you engage your colleagues in the survey roll-out.
2. Ask the right questions – if your organisation is one that often uses surveys and 360 feedback tools, take care that you do not have survey overload. By ensuring that you are asking the essential questions you need responses to, ideally with 12 questions or less, will make it less onerous for respondents to reply to the survey. If the questions are able to be understood, jargon free and have good face validity in being understood, you will make it easier for participants to reply.
3. Engage your participants – implementing a communication and engagement plan around your survey, you will help participants understand the reasons for the survey and why their input is needed and valued. Connect the reasons for doing the survey to the context of your market place, your business performance and your people and organisation strategy.
If you currently implement an employee survey to support building your employer brand, review your survey implantation plan against these seven steps. Are there actions you can take to enhance the effectiveness and ownership of the survey in your business?